Course 1 / Starts July 6th
Foundations of Sales & Business Development
Understand sales as value exchange, problem-solving, and structured communication.
- What you learn
- The difference between Sales and Business Development, consultative selling, buyer psychology, and sales pipeline mapping.
- Project
- Develop a basic sales framework including target audience, value proposition, and a simple sales process.
Course 2 / Starts July 27th
Prospecting & Lead Generation
Find the right people, reach them effectively, and start useful conversations.
- What you learn
- Ideal customer profiles, cold email, LinkedIn social selling, personalization, and multi-step outreach sequences.
- Project
- Create a complete multi-channel outreach campaign with lead lists and messaging sequences.
Course 3 / Starts August 17th
Managing Customer Relationships
Keep customers, grow accounts, and build longer-term revenue value.
- What you learn
- Onboarding handovers, trust-building, cross-sell and upsell timing, feedback loops, and churn reduction.
- Project
- Create a customer growth plan from onboarding to retention.
Course 4 / Starts Sept 7th
Negotiating, Closing Deals & Upselling
Turn interest into commitment while protecting value and expanding opportunities.
- What you learn
- Deal simulation, discovery, objection handling, win-win negotiation, confident closing, and upsell thinking.
- Project
- Run a full sales simulation from discovery call to objection handling and close.
Course 5 / Starts Sept 28th
Sales Analytics & Performance Tracking
Use data, forecasting, and dashboards to improve your results.
- What you learn
- Conversion rates, CAC, LTV, sales cycle, pipeline bottlenecks, CRM reporting, and forecasting.
- Project
- Analyze a provided sales pipeline dataset, identify weaknesses, and present an improvement strategy.